With paid search, keyword research is essential. You have to decide whether to use broad, phrase or exact match. Even then, Google changes the standards for those and you have flexibility about how to define your preferences.
Mostly, you need to ensure that the keywords that you’re targeting are related to what you sell. Sure, you can choose the keywords. But then you need to figure out what you can afford.
You might want to pay 35 cents for a click, but that usually means that you will be buying a keyword phrase people rarely use. Or, you could pay $5 for every click, but that might eat up your budget fast before you even land your next deal.
The specialists I work with through Online Marketing Coach know how to select the right keywords from the start and make adjustments along the way to help you achieve your preferred ROI.
For a FREE paid search consultation, call 800-490-3350.