Paid search can be an effective online marketing strategy for businesses of any size – if they have a handle on how to manage the opportunities.

We know how to make the best choices with paid search, whether it’s with Google, Bing, Facebook or some less popular paid search options.

Businesses hate parting with their cash in the sometimes uncertain world of paid search.

But it makes sense to hand money to search engines and other online marketing products because they can deliver relevant traffic that can produce leads and help businesses like yours generate more sales.

You just need to pay attention to the ROI. It doesn’t make sense to pay $100 for ads and then get a sale of $125. That’s hardly an ROI you could brag about.

As with other forms of online marketing, paid search campaigns must consider the cost of the ads, staff (or consulting costs), product costs, other overhead, etc. The lifetime value of a new customer is a huge factor, too.

In other words, maybe that $100 investment isn’t so bad if you can get a customer to make multiple purchases over the next year or next few years.

How We Help
Learn about the process we follow to get the best paid search ROI for clients.

Paid Search Keyword Research
Find out how we approach keywords for paid search.