I work closely with my clients to determine their copywriting needs. Sometimes businesses already have copywriters and they just want to supplement those internal resources. Other companies clearly have a void. It’s just a matter of defining the right person for a given project – whether that’s five hours or 10 weeks.
To get the most value out of a copywriter, it’s better to plan as much as possible. You don’t have to commit to everything at once, but copywriters can be most effective when they know how they will be used now and possibly in the future.
Once you approve content for one assignment (like a blog post), the content can be repurposed by the same writer for many other copywriting priorities like social media, how-to guides, your web site, etc.
For a FREE copywriting consultation, call 800-490-3350.
See copywriting examples – digital and print.