What does it take to be an SEO expert?

No one can master every subject, but an SEO expert knows enough about the field and the available SEO optimization tools to help clients succeed with online marketing. Sometimes it’s technical, writing or analytical skills. Sometimes it’s all of those and more.

An SEO expert ought to be familiar with everything from social media to paid search. Everything works together – and SEO can benefit from related disciplines.

With paid search, for example, SEO can benefit from the punchy, creative phrases that help convert visitors. Those same phrases can help organic content stand out or support meta descriptions.

Do you need to get a college degree to be an SEO expert? Not necessarily, but training in marketing, advertising, public relations, etc. could help.