You have a lot of choices when it comes to keyword selection, but you can start your research with two useful tools – one free and one with a subscription.

We recommend the Google Keyword Tool. Given that Google owns more than 65% of the search engine market, you can’t go too wrong.

You’ll also get a lot of mileage out of the SEMrush, which includes an intuitive interface.

Limited research is the biggest mistake people make. How well do you know your target market and products or services? To come up with many scenarios, be sure to tap synonyms and think of alternative ways people may search for something.

Is it “boxes” or “containers” or “packaging”?
Do you target “motorcycle accessories” or “motorcycle parts”?
With clothing, is it “clothes,” “attire,” “fashion,” “apparel” or “uniforms”?