Our “Small Business B2B Call to Action Study” includes a handy checklist that small businesses can use while making improvements to their web sites.

Check out an excerpt of the small business resource covers more than 30 conversion ideas and suggestions, including:

• “Contact Us” in the navigation
• Contact page
• E-mail addresses
• Phone numbers
• Response forms
• Overall design
• Content
• Logo
• Navigation
• Call to action “above the fold”
• Industry guides
• Studies
• Videos
• Webinars
• White papers
• Specials offers
• eCommerce
• Coupons
• Specials
• Text call to action
• Collections of resources
• Corporate Brochures
• Demos
• Detailed case studies
• Interactive tools
• Newsletter sign ups
• Social Media/blogs
• Social media profiles
• Meta descriptions

Preview the checklist with this excerpt.