I came across this awesome list of reminders for any web site online marketing project.
It’s an interesting look at SEO and how it goes well beyond the keywords you target for a program.
Companies tend to focus on what search terms they want to do well for on Google, Bing and Yahoo! But quick a bit goes on behind the scenes, including how fast a web site page loads.
With web site online marketing, it’s not just about an eye-catching design or sound programming. You can’t just plan some appropriate calls to actions like “Schedule an Appointment” or “Download the Guide.”
It’s about how well you’ve planned out the navigation, whether you have a robots.txt file and basics like having the right web site analytics in place – on every page.
Doing the right thing doesn’t require extra training in most cases. It’s about remembering to do what you already know and paying attention to details. If web site online marketing is going to be successful, you need to make sure the basics are in place before you can move onto more sophisticated techniques.
Get your team together and review your own protocols. How well are you doing? What do you need to work on to get your web site in shape?