It’s so easy to get the technology wrong when it comes to SEO. I talk with business owners and online marketers all of the time who don’t understand how the SEO technology works and why it’s so important to the success of a program.

They don’t know, of course, because SEO Technology is best left to the experts – people who know what to do to meet business objectives.

In Aisle #4 of my series, “SEO Is NOT a Candy Store,” I walk through a few of the most critical aspects of SEO Technology.