Some marketers are too shortsighted when it comes to their SEO page titles.

They make tons of assumptions and mistakes, including what keywords they use (or don’t use), where they place the keywords and how many characters they should target.

Get the truth about your options with my new Content Marketing Institute article, “SEO Page Titles: 15-Point Checklist for B2B and B2C Brands.”

For years, online marketers and SEO specialists talked about the 72-character limit. Two years ago, Google updated the design of search engine results pages. So the new “rule” became 55-60 characters.

But what does Google say? Absolutely nothing. Does that mean if you write words that fill 75 characters that it’s a waste of time? Hardly. Words in an SEO page title do affect search engine rankings. There is nothing magic about that 55th character.

Check out the SEO article.