SEO and Usability - Friends, Not Foes

Complaints about SEO being opposed to good web design will never cease. Paul Boag of Boagworld – who speaks a great deal on web design – reveals his heart in a new piece, “Why I Don’t Get SEO.” He runs through the usual concerns about SEO ruining the user experience and how it’s a marketing exercise with no guarantees.

SEO works because people still use search engines to find info. Once they get to a website – if it wasn’t poorly designed in the first place – they can become propsects. SEO has challenging aspects, but the idea is pretty simple. SEO as a marketing specialty connects sellers with buyers.

Long ago I figured SEO would be an old practice once people learned about websites from their friends. And, while there are many ways people can find websites, SEO is here to stay as long as people continue to search for information. Judging by the lack of SEO I encounter, it looks like SEO has a bright future.