Web site marketing is often about education. Committed to helping businesses understand online marketing, World Synergy recently released a free guide, “How to Grow Content that Search Engines Crave.”

Used effectively, the guide can be an online marketing solution.

Business executives still seem to think that they can rank #1 on Google just because they want to appear in the #1 slot.

It’s not that easy.

Many factors come into play – from web site age to the domain name. It’s almost a cliche to say that Content is King.

The truth is that content really does matter. You can want to rank for a keyword all day long, but that desire won’t make it happen. You have to become aware of what’s happening.

Do you have just one mention of a keyword on a page? Is your page short? Is it long with a lot of different priority words? In other words, does the keyword you’re targeting get lost in a wide assortment of phrases? How does the competition rate for the same keyword? What’s in their favor – a good domain name, a page that’s been around since the beginning of time, or an architectural advantage – maybe the  keyword is part of the navigation.

It’s paramount that you size up the facts and the realities of your situation before you think about devising a strategy to support the very keyword phrase you need to see at the top of Google. Get advice from online marketing experts.