Keyword Rankings and Shortcuts

Some people would argue that there are no shortcuts when it comes to keyword research for keyword rankings.

I disagree.

You can only do so much given everything else on your plate.  Your search engine optimization or SEO campaign will never be perfect.  So cut yourself some slack with keyword search engine optimization.

Do the best you can with your time and your talent.  Unfortunately, there are some people who would expect to use all 50 keyword tools if there was an official list of 50 keyword tools and techniques.

I don’t know all the ways that you can tap to research keyword phrases.  You could look at Google’s free keyword tool.  But it’s better to get a Google account in accessed more data.  You can go to Keyword Discovery.  Or you can check out the competition.  And that’s just the start.

The extent of your keyword research is an important topic.  Sure, you don’t want to go overboard.  We don’t want you to claim you’re busy either and just try one keyword research tactic.  You have to decide how much keyword research your website merits.  Do you really need to research all of the keywords at the beginning?  Or can you target a certain product, a series of products or maybe a section of the website?

Keep in mind as you look at possible keyword phrases that different online marketing research resources will have considerable common ground.  In other words, you’re going to come across the same keyword  phrases no matter where you look.

Sometimes you need to get creative.  I was running out of ideas once so I got a large book on a topic, skipped the Table of Contents and went right for the index that provided ample ideas for keyword.  It never hurts to ask someone, particularly the customer, how he would look for your product or service.  Can you imagine a web site owner targeting “autos” when his customers are searching for “cars”?  Or maybe the campaign needs to be robust and target both.

At the end of the day, you need to ask yourself whether you made the effort that you should have to help increase your search engine visibility.  Get rolling, measure what you’ve accomplished and adjust.