We all know that ranking higher for a search term will deliver more traffic to your site. But how much more traffic can you really expect from a higher ranking?

Read the full report published by Chitika.

When you rank number 1 for a search term, about 34% of the people who searched for that word will click on your site. Number two drops to about 17%, number 10 (bottom of the first page) gets about 2% of the clicks.

There’s a huge drop for sites ranking in the 11-20th spots. These ranking positions appear on the second page of search results.

Here’s a breakdown of the percentage of traffic a site will get based on its rank:
1  34.35%
2  16.96%
3  11.42%
4  7.73%
5  6.19%
6  5.05%
7  4.02%
8  3.47%
9  2.85%
10  2.71%
11 1.11%
12 0.85%
13 0.70%
14 0.57%
15 0.48%
16 0.39%
17 0.33%
18 0.28%
19 0.28%
20 0.29%

Remember that you can use the Google Keyword Tool to estimate the global monthly search traffic for your phrase.