Isn’t it odd that a company would rather hang onto its money than make some effort to be found on a search engine?

But that’s exactly what businesses do when they don’t embrace search engine optimization and hire an SEO firm.

If they’re profitable today – and pleased with the customer list, they lack the motivation to devote much time or money to SEO matters.

The reality is that people do search for services – professional services, local, national, etc. Even if you don’t continue with an effort, you should make some provision to be found. A new customer can pay for the investment. It often doesn’t take scores of new customers – especially in B2B.