Online marketing is a tough business – and it’s not easy to know how to navigate each element.

I recently wrote an online marketing piece for SiteProNews to guide businesses through some of the most important topics they will face as they strive to succeed online.

Website marketing services can cover everything from link building and keyword research to website design and web analytics. Walk through some of those and you may have a tough time deciding what to do.

My first tip in the article is to grow thick skin, which means to be open to criticism. For example, if a business has a bad design, maybe it’s just time to own up to the mistake and start over.

It doesn’t make sense to keep working with a design that isn’t going to guide visitors or convert them.