On the surface, pay-per-click (PPC) with Google seems easy enough. Pick some keywords, write some ads and watch the website traffic arrive. Unfortunately, something can…
Category: PPC
SEO and PPC Keywords: Sorting Out Broad, Phrase and Exact Match Types
If you’re going to play in the world of SEO and PPC, you need to understand the differences between broad, phrase and exact keywords. The…
PPC Management Company
The funny thing about pay-per-click advertising is that some people think no one ever click on those ads. As an executive at a PPC management…
Website Landing Pages: Pay-Per-Click (PPC), SEO and Referring Links
When working with an online marketing firm, you’ll hear a lot about landing pages. Why aren’t they just called website pages? We refer to them…
Online Marketing Firm - New Guide with 25 Tips
At World Synergy, I put together a new guide for marketers. The guide, “25 Ways to Succeed with Online Marketing,” is available for free. Yep,…