I just wrote a new post for Content Marketing Institute called “Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips.”

It’s such a hassle to run ranking reports only to find that they’re not quite accurate because of personalization tied to an IP address or perhaps browser history.

To be fair to my clients, I run reports with multiple tools to get the best picture possible (sometimes manually updating the results from my main tool if the other ones suggest that the data is wrong).

At times, I even call my friends throughout the country to have them check rankings from their locations.

I’ll be speaking on SEO at Content Marketing World, which runs Sept. 9-11, 2013. My session will be part of a lunch series on Sept. 11. If you would like to register and get a discount, be sure to use promo code MurrayCMW to save some money.