Mike Murray to Speak at Content Marketing World

Mike Murray, an online marketing consultant, will share “45 Rapid Fire SEO Tips, Tactics and Tools for Content Marketing Success” during a lunch and learn session on September 11 at Content Marketing World 2013.

CMW13_SpeakerBadgeBroadview Heights, OH, July 02, 2013 - Get dozens of search engine optimization insights on September 11 at Content Marketing World (CMW) in Cleveland, Ohio, where veteran online marketing expert Mike Murray will present “45 Rapid Fire SEO Tips, Tactics and Tools for Content Marketing Success” as part of the CMW lunch and learn series.

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The session will cover a wide range of advice to help companies leverage their content marketing opportunities. Murray, president of Online Marketing Coach, will touch on these and other topics:

- Competitive analysis short-cuts
- Exploiting a web site’s sweet spot
- News releases
- Maximizing guides and white papers
- Domain names
- Mining for keyword phrase gems
- Critical mistakes

“Marketers won’t just get a taste of SEO; they’ll walk away with ideas and tactics they can put into motion right away to ensure that their content marketing efforts get plenty of exposure,” says Murray, an online marketer since 1997. “Different marketing professionals will connect with any number of the SEO approaches based on their web site structure and business needs.”

Other scheduled Content Marketing World speakers include:

- Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence at The Coca-Cola Company
- Jay Baer, a marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert (he is the author of Youtility: why SMART MARKETING is about HELP not HYPE)
- Ann Handley, Chief Content Officer of MarketingProfs and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

About Online Marketing Coach

With a focus on small businesses, Online Marketing Coach offers an array of Internet marketing services, including search engine optimization (SEO), paid search management (also known as pay-per-click or PPC), web site design, e-mail marketing, social media and more. Mike Murray, president and founder, has over 25 years of print and online marketing experience.

About Content Marketing World
www.contentmarketingworld.com

Content Marketing World is North America’s leading content marketing event held every September since 2011. The event from September 9-12 in Cleveland, Ohio includes opening day workshops, hands-on industry-specific sessions, two full conference days, industry summits and more.