If you produce content (and want to do a better job of planning, creating and tracking it), get your hands on Epic Content Marketing, a new book by Joe Pulizzi who founded Content Marketing Institute.
Joe packs an incredible amount of knowledge in over 300 pages. He doesn't settle for generalizations or waste any space. Page after page is loaded with practical tips and great insights. He supplements his own wisdom with many examples of how companies are succeeding with content marketing (including Procter & Gamble and Kraft Foods).
I especially like how Joe sets the bar high - very high. He challenges marketers to be the leading authorities in their industries or niches. People should feel like they're really missing out if they're not keeping up with what you produce.… Read more