I can't believe how many small businesses I'm meeting that have horrible web sites that the miss the mark on so many levels.
I'll primarily focus here on SEO, which seems to be the missing ingredient in web site planning. Sure, the web sites sometimes have page titles populated with keywords. Big deal. Where is the keyword strategy? Where is the content area for text that will contain those essential keywords?
One web site looks absolutely wonderful. Great design instincts. Bad execution. After a few seconds, the visitor won't know if the company is selling bed sheets, pillows or home decorations. And the site has one of those "neat" extended home pages. Do they work for everyone? Is it really fun to scroll and scroll and scroll?
Yes, someone included keywords in the page titles. The problem is that the page titles all include the three main products the company sells.… Read more