I really like Social Media Examiner. Founder Michael Stelzner and his team create tons of outstanding content. Weighed carefully, the insights can be invaluable for any professional working in social media.
The problem is that social media is only one of many tools that small businesses can use to generate more leads and sales. Nurturing an e-mail database is a must. Creating and updating a reasonable web site is essential. You can always dive into paid search, SEO and link building as well. Where are you hunting for that next customer online?
Social Media Examiner just released the "2014 Social Media Marketing Industry Report," a comprehensive resource with 50 pages of analysis and charts based on a study of 2,800 marketers.
Get the social media study.
But I think it's a good time to wave the caution flag because marketers and small business owners can get caught up with the excitement of social media without thinking through whether it's a good fit given their resources and priorities.… Read more