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Time to Switch to HTTPS for SEO Like Google Says?

I really like the comprehensive nature of this article on the HTTP vs. HTTPS debate for SEO now that Google says web sites that make the switch could see a rankings boost.

See: "The Big List of SEO Tips and Tricks for Using HTTPS on Your Website."

"The degree of the boost is relative. You might not even see an impact - or rankings could drop.

In most cases, I'd still recommend avoiding the HTPPS because of risks with rankings and the fact that any ranking gains could be nominal. Plus, the article notes that your web site configuration could trigger some browsers to post a warning to visitors.

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Will Mobile Matter with Google Search Engine Results?

Google is expected to intensify its love of mobile on two fronts.

1. Expect your web site to be called out if it's not mobile friendly. Google literally has been testing the use of icons with search results to suggest that a web site falls short in terms of mobile development standards.

Ouch.

2. And the Internet is all abuzz about the fact that Google may penalize web sites among search results in they're not mobile friendly.

Given all of the factors that go into a ranking, it's hard to tell what the impact will be. But it's good to be prepared.

Here are some articles on the topic:

http://searchengineland.com/beat-googles-mobile-experience-algo-help-mobile-searchers-two-tools-206476

http://googlewebmastercentral.blogspot.com/2014/05/making-your-site-more-mobile-friendly.html

https://developers.google.com/speed/docs/insights/rules

Quick Tool:

https://developers.google.com/speed/pagespeed/insights

Another Tool:

http://www.feedthebot.com/mobile/

More Info:

https://developers.google.com/webmasters/smartphone-sites/common-mistakes

http://calendar.perfplanet.com/2012/make-your-mobile-pages-render-in-under-one-second

google-mobile-search

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Web Site Design Questions for Clients and Online Marketing

Online marketers and their clients can both benefit from an initial planning document that can support any web development project.

For your next web site design, check out these questions that may help you think of other online marketing questions that should be answered before you get too far into the work.

Getting Started

What is your budget?

What is your timeline?

Who will approve web site design and final version before going live?

How quickly can your company make key decisions during the web development process? A day? Two days? A week?

In a few sentences, please describe your business.

What motivated you to create a new web site or redesign an existing one?

What are the main purposes of your web site?

  • Lead generation
  • Online sales
  • E-commerce
  • Branding
  • Customer support
  • Online community
  • Are you able to accept credit cards?
  • If so, is your web site PCI compliant?

What is your tagline?… Read more

Marketing Study: Time for More Digital Transformation

I'm intrigued with the phrase "digital transformation," which is promoted by the Altimeter Group in its new study, "The State of Digital Transformation."

Basically, it sounds like companies can succeed on multiple levels when they seriously explore how they're marketing and make adjustments to connect with customers who are at different engagement levels. But it's not simply a matter of diving into a new marketing channel. The decisions will involve some kind of culture change (e.g. revised individual roles and team tasks).

The Altimeter Group defines digital transformation this way:"To focus our initial research, we defined digital transformation as a movement under a customer-centric lens:  The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle."digital-transformation
Too often, businesses seem stuck in the same practices and marketing channels, ignoring opportunities like e-mail marketing and SEO.
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Google SEO HTPPS Ranking Boost Is Misleading

I guess it's OK to get excited about the new ranking boost some web site owners can get by switching their web sites from HTTP to HTTPS.

But I'm not impressed.

Just like other updates or changes, people make a big deal out a small thing. They suddenly act like it's the most influential factor with search engine rankings. It isn't - far from it.

I would have a tough time telling clients they need to mess with their established web site URLs and redirect them to take advantage of the https option. Maybe I will pursue it in a rare instance.

The fact is that web sites still need to improve what's lacking elsewhere like good content, including long pieces. Web site owners also need quality inbound links, effective SEO page titles and much more.

Learn more here:

http://www.webpronews.com/what-googles-new-ranking-signal-means-for-you-2014-08

http://www.seroundtable.com/google-ssl-https-ranking-signal-18966.html

Essentially, it's supposed to reward web sites for using HTTPS instead of HTTP because site security will be a signal that is rewarded - like when a site uses Transport Layer Security (TLS).… Read more