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New Content Inc. Book from Joe Pulizzi Is Great for Entrepreneurs

content inc book for entrepreneurs by Joe Pulizzi

If you’re starting a business or just want to make yours better, check out Content Inc., the latest book by content marketing pioneer Joe Pulizzi.

Joe, founder and CEO of Content Marketing Institute (CMI), packs in a ton of advice, examples, detailed case studies and numerous resources over 300 pages.

I do help Joe and his team with some search engine optimization strategies. His book includes a section I contributed on keyword selection tips and tools (it originally appeared as a CMI blog post).

I’d be recommending Content Inc. regardless of my role with CMI. It’s comprehensive, thought-provoking, and easy to follow.

Clearly worthwhile for any business regardless of age, Content Inc. follows six steps that Joe identifies for startups:

  • The “Sweet Spot" – intersection of your unique competency and personal passion
  • Content Tilting – adjusting that sweet spot to where there isn’t any or much competition
  • Building the Base – starting with the best channel to share content
  • Harvesting Audience – using social media and SEO to attract and convert one-time visitors
  • Diversification – pursuing diverse channels
  • Monetization – knowing when to begin charging for products and services

You’ll want to dive into specific sections like e-mail marketing and what Joe calls the “subscriber importance hierarchy.” Joe, while noting that each subscriber is not equal in value, provides practical advice about how to attract subscribers.… Read more

Free Guide: Are You Wasting Your Money on SEO?

seo-waste-money-roiAre you about to blow some cash on SEO? It's time to rethink if you're going to make the right decision. It might make perfect sense or your choice could be a colossal mistake.

Get my new guide, "Are You Wasting Your Money on SEO?" today and explore 10 aspects of SEO before you spend a dime on this outstanding marketing opportuity.

The SEO resource touches on diverse SEO topics, including:

– Misconceptions about the ways SEO is or isn’t tied to web development
– Impractical keyword phrase choices
– How to regard SEO in light of other outstanding online marketing efforts
– Why SEO still isn't a one-time activity
– Sizing up the SEO expertise
– Understanding the scope of a project

Quite frankly, search engine optimization can be a waste of money. If any of these 10 perspectives and situations applies to you, it may be time to hold onto your cash and use it for something else.… Read more

Content Marketing World 2015 – Early Bird Conference and Event Pricing

You can save up to $405 by registering for Content Marketing World 2015 through Feb. 28th.

The event isn't until September (September 8-11), but the Early Bird registration incentives are in full effect for Content Marketing World.

The featured keynote speaker will be John Cleese, the famous, comedian, actor and a business motivator. You know him from several movies and Monty Python’s Flying Circus.

In lecture settings, Cleese brings his award-winning series of videos to life. Over the decades, he has written, produced, directed and starred in great films. He received an Oscar nomination for best screenplay for A Fish Called Wanda.

The largest content event in the world will feature a diverse lineup of 80 speakers - plenty of topics to explore.

Register today:

You can learn:

  • How to shape content marketing strategies
  • How to manage your team
  • How to focus on quality, not just quantity
  • How to ensure that your content is visible on natural search results
  • How to measure your content marketing efforts

Get more info, but don't forget to take advantage of Early Bird pricing.… Read more

Time to Switch to HTTPS for SEO Like Google Says?

I really like the comprehensive nature of this article on the HTTP vs. HTTPS debate for SEO now that Google says web sites that make the switch could see a rankings boost.

See: "The Big List of SEO Tips and Tricks for Using HTTPS on Your Website."

"The degree of the boost is relative. You might not even see an impact - or rankings could drop.

In most cases, I'd still recommend avoiding the HTPPS because of risks with rankings and the fact that any ranking gains could be nominal. Plus, the article notes that your web site configuration could trigger some browsers to post a warning to visitors.

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