Organic Keyword Rankings and Dreams

Keywords are invaluable, but not everyone is willing to do what it takes to rank in the top 5 positions on the major search engines.

If a company wants to rank organically for a keyword phrase, reality needs to be the first priority.

Is a ranking within reach or are you just dreaming?

A website has to beat out the competition on many levels (but not necessarily all). Site age, the amount of content, site architecture and inbound links are among the biggest factors.

If you can't fulfill your keyword dreams, it's best to settle for some other keywords while chasing your dream. Go after the phrases your website can support.

Read more

Blind Eyes Don’t Bring in the Cash

If you turn a blind eye to online marketing, you will hurt your profits.

I'm dismayed by the number of businesses that don't give online marketing more than a passing thought.

I guess you could call a website online marketing, but you need to do something with the website besides add the website to your business card.

I've been doing this since 1997. I'll be happy to tell you what I've seen, what I've learned, what I know and what I think about the new opportunities that may be worth exploring.

Thanks for visiting.

Read more