Blog

PPC and SEO – How They Get Along

Crispin Sheridan has a great piece about how to leverage data and analysis from both PPC and SEO - areas that should never operate as separate silos.

Both have their advantages and drawbacks; together they can make any online marketing program more powerful and worth the cost.

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Link Building – Have the Right Attitude

I recently began a GoTo Meeting link building training session and announced that link building was time-consuming with limited rewards.

It may not sound like a great way to approach a training session.

But that quick backdrop was a way of saying link buiding is necessary and CAN have rewards.

Link building consultants - whether they work for an agency of any size or for an in-house team - need to have the right attitude. You need to have the expectation that your efforts may not always find jewels at every corner. But persistence pays off. And your clients and bosses will depend on link building consultants to make good research choices and find ideal links for them.

Link building isn't easy - and can be a bit discouraging when you can't find a suitable source of links.

But links are available - and they do drive traffic while influencing rankings.… Read more

SEO Mistakes

Check out this great piece by David Naylor called SEO 101 Common Mistakes.

It's a terrific set, well organized.

You'll learn something whether you're new to SEO or a seasoned pro. SEO mistakes happen all of the time.

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Keyword Tricks

If possible, try to pursue keyword phrases that have something in common.

Collectively, they can help each other out.

Try:

Industrial container
Industrial container company
Industrial container pricing

But don't just pick nay phrase that comes to mind. They must match your business, your goals and be something people will search.

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Organic Keyword Rankings and Dreams

Keywords are invaluable, but not everyone is willing to do what it takes to rank in the top 5 positions on the major search engines.

If a company wants to rank organically for a keyword phrase, reality needs to be the first priority.

Is a ranking within reach or are you just dreaming?

A website has to beat out the competition on many levels (but not necessarily all). Site age, the amount of content, site architecture and inbound links are among the biggest factors.

If you can't fulfill your keyword dreams, it's best to settle for some other keywords while chasing your dream. Go after the phrases your website can support.

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