If you have a website with multiple products and a few countries, don't toast your home page and reduce it to a logo and a "Select Country" download.
Search engines will have trouble crawling (indexing) the website, rankings will fall, revenue will decrease and everyone will feel like Monday came too soon.
Either make the country options more apparent on the real home page or make sure the new home page is filled with strategic content and links.
Look for other Website development tips soon.… Read more
At World Synergy, I put together a new guide for marketers.
The guide, "25 Ways to Succeed with Online Marketing," is available for free. Yep, no charge.
I've been doing online marketing for 13 years now. I picked up some great ideas and developed some of my own. They're all packed into this practical online marketing guide.… Read more
I created Ohio Cities way back in 1998 and let it kind of age.
This year, I gave it a new look and took a friend's advice and gave it new life through WordPress.
Now I'm making it really easy for Ohio businesses to get a link on a very old directory. For marketers who care about search engine rankings, it's a no-brainer.
Many of the Ohio tourism links are useful after all of these years, but I'm saying goodbye to the old and welcoming new links.… Read more
Words get in the way of communication.
You can create the best package of services, have introductory meetings and spell out a program - and then a client will introduce a vantage point that was never in the original picture.
Shaping client expectations isn't about what you write; it's about how well you professionally adjust clients' thinking.
SEO is a perfect example. Rankings take time for competitive keywords. It's a long haul, months perhaps - maybe even a whole year (especially if the client is spending just a few hundreds bucks a month for services).
In month two, the client will want to know why he's not at the top of the search engine results. In month three, he will be dismayed that you have only managed to get 4 of the 10 keyword phrases in the top 20 positions on Google.
It may be crystal clear in the package, but clients clearly need to be told time and time again what they've been told in the early going.… Read more