Over the last 13 years, I’ve learned a lot about search engine optimization (SEO) and made my share of mistakes.
Now I’d like to share some views from the front lines - cut through some of the confusion and misunderstandings about what an SEO firm does.
In this SEO Is NOT a Candy Store Series, I’ll periodically offer some tips, help marketers avoid some traps and provide insights about the industry, including pricing and the scope of services.
Why compare SEO to a Candy Store?
A Candy Store is how I think a lot of business executives view SEO – if they’re not just ignoring it all together. Since SEO involves the regular listings, people look at those natural rankings as the FREE stuff. Google may not charge anything, but someone is going to take your money. And if you go it alone, then get ready for the business opportunity cost.… Read more