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How to Navigate Online Marketing

Online marketing is a tough business - and it's not easy to know how to navigate each element.

I recently wrote an online marketing piece for SiteProNews to guide businesses through some of the most important topics they will face as they strive to succeed online.

Website marketing services can cover everything from link building and keyword research to website design and web analytics. Walk through some of those and you may have a tough time deciding what to do.

My first tip in the article is to grow thick skin, which means to be open to criticism. For example, if a business has a bad design, maybe it's just time to own up to the mistake and start over.

It doesn't make sense to keep working with a design that isn't going to guide visitors or convert them.

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Free Web Site Audit

It's really easy for web marketers to tap into a couple of tools and give companies a quick report about a website.

World Synergy ignores the norm and is offering custom web site audits - actual evaluations of a website from multiple angles.

And guess what? I head up the assessments as Web Strategy Thought Leader at World Synergy, an online marketing firm offering a full range of other Internet and IT services.

We have a good approach and a format that makes helps us offer our feedback in a way that makes sense for marketers and business executives. And we even offer a phone consultation to review our findings that cover:

  • Design
  • Programming
  • SEO
  • Calls to Action
  • Inbound Links
  • Rankings
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Increase Site Traffic with a Solid SEO Program

We all know that ranking higher for a search term will deliver more traffic to your site. But how much more traffic can you really expect from a higher ranking?

Read the full report published by Chitika.

When you rank number 1 for a search term, about 34% of the people who searched for that word will click on your site. Number two drops to about 17%, number 10 (bottom of the first page) gets about 2% of the clicks.

There’s a huge drop for sites ranking in the 11-20th spots. These ranking positions appear on the second page of search results.

Here’s a breakdown of the percentage of traffic a site will get based on its rank:
1  34.35%
2  16.96%
3  11.42%
4  7.73%
5  6.19%
6  5.05%
7  4.02%
8  3.47%
9  2.85%
10  2.71%
11 1.11%
12 0.85%
13 0.70%
14 0.57%
15 0.48%
16 0.39%
17 0.33%
18 0.28%
19 0.28%
20 0.29%

Remember that you can use the Google Keyword Tool to estimate the global monthly search traffic for your phrase.… Read more

SEO Pricing

In my SEO Is NOT a Candy Store series, I take on SEO pricing in Aisle #2.

SEO pricing is all over the map - from  initial SEO pricing details to the length of contracts.

When a company signs up for SEO, the pricing must factor in who the business is hiring (individuals or whole teams) and details about what the experts are actually expected to accomplish.

In the SEO pricing video, I walk through scores of questions. If you don't want to be left with doubts or misunderstandings, you should have clear answers to each question.

What's your experience with SEO pricing? It hasn't been a problem? It's confusing? You've been misled?

The best SEO firms are candid and clear. Is your consultant up front about his SEO pricing?

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For Online Marketing and SEO, Your Website Must be Worthy

Every website can be a candidate for SEO, but you really need to think about the eligibility factor. Just like sports players who must comply with eligibility rules, websites need to be ready to play.

Or, if they aren't ready, they may need to get in shape before having a shot at ranking well for quality keyword phrases.

I made a new guide on the topic for World Synergy, which I joined this year (I'm the Web Strategy Thought Leader).
The complimentary report is called: "SEO: How Eligible Is Your Website to Play?"

The guide walks through several website factors that can help marketers determine how much their companies will succeed with SEO. Online marketing comes at a price. Some people pay it along the way. Others have to catch up.

How eligible is your website? Get some fresh insights today.

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