SEO – Your Web Site May Lack the Right Stuff

You could call it a lot of names, but the bottom line is that your web site may not have the right stuff to succeed with SEO.

I call it VIABILITY, Aisle #5 in my new series, "SEO Is NOT a Candy Store," which explores the nuances and complexities of SEO.

How viable is your web site? Is it ready for SEO?

SEO is a lot of things, a ton of text, link and programming factors that can lift web sites from the depths of oblivion to the top of the rankings in days, weeks or maybe a year or more. Not every web site needs every element of SEO. And the degree of each technique can vary greatly.

In my latest video, I identify leading indicators that reveal what kind of shape a web site is in and how it stacks up against the competition.

The sad truth is that web sites continue to be produced without SEO in mind, costing businesses untold sums of money.… Read more

SEO Technology – Primer About What Works

It's so easy to get the technology wrong when it comes to SEO. I talk with business owners and online marketers all of the time who don't understand how the SEO technology works and why it's so important to the success of a program.

They don't know, of course, because SEO Technology is best left to the experts - people who know what to do to meet business objectives.

In Aisle #4 of my series, "SEO Is NOT a Candy Store," I walk through a few of the most critical aspects of SEO Technology.

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SEO Tips Content

Online marketers are often frustrated with their website content. I tackle some of their concerns in Aisle #3 of my new series, "SEO Is NOT a Candy Store."

The video goes through some of the content options, including making case studies that are accented with appropriate keyword phrases.

Sometimes companies have websites that include the singular form of a keyword phrase. The tough part is shaping the content to support the plural form of the same keyword phrase.

I'd suggest making some Featured Products pages to give you a chance to call attention to plural versions of keyword phrases for products and services.

Check out the video:

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How to Navigate Online Marketing

Online marketing is a tough business - and it's not easy to know how to navigate each element.

I recently wrote an online marketing piece for SiteProNews to guide businesses through some of the most important topics they will face as they strive to succeed online.

Website marketing services can cover everything from link building and keyword research to website design and web analytics. Walk through some of those and you may have a tough time deciding what to do.

My first tip in the article is to grow thick skin, which means to be open to criticism. For example, if a business has a bad design, maybe it's just time to own up to the mistake and start over.

It doesn't make sense to keep working with a design that isn't going to guide visitors or convert them.

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Free Web Site Audit

It's really easy for web marketers to tap into a couple of tools and give companies a quick report about a website.

World Synergy ignores the norm and is offering custom web site audits - actual evaluations of a website from multiple angles.

And guess what? I head up the assessments as Web Strategy Thought Leader at World Synergy, an online marketing firm offering a full range of other Internet and IT services.

We have a good approach and a format that makes helps us offer our feedback in a way that makes sense for marketers and business executives. And we even offer a phone consultation to review our findings that cover:

  • Design
  • Programming
  • SEO
  • Calls to Action
  • Inbound Links
  • Rankings
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