The latest buzz is that Google is changing its algorithm to fight spam.
An algorithm update is nothing new.
I guess it's a big deal because Google's Matt Cutts provided some insights about what Google has been working on and what's now in place - new provisions to attack low-quality websites and duplicate content.
I don't know how Google or other search engines really determine what content is original and what's the same or slightly re-purposed. But I'm glad they do. In the past, this issue focused more on fairness than quality.
It used to be easier for slimy marketers to put the same content on 5 web sites and dominate the search engine ranking results - pushing back the competition. Searchers deserved better so search engines responded by trying to guard against this type of manipulation.
It's not that hard to write original web site content; it just takes a little bit of time.… Read more