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New Online Marketing Book for Small Business Owners. Pre-order Today

online marketing book for small businessesYou'll want to get a copy of my new book, "Stop Wishing. Start Winning. How Small Businesses Can Win Big with Online Marketing."




Although it will be packed with practical advice for small businesses, it will also include a series of challenges.

For example, small business owners and executives often either neglect online marketing or they throw money at it with little or no strategy in mind.

Hey, I'm all for giving Google money through AdWords. Spend money to make some money.

But should companies really be spending $2,000 a month just so their web site visits look higher and the phone seems to ring a little more? Where are the ads pointing and what's really being measured?

I will cover all sorts of topics, including keyword selection, SEO basics, paid search, local search, news releases, copywriting, domain selection, web design, micro sites, blogs, other social media, how-to guides, studies, Google  Analytics, online video, link building and email marketing.… Read more

New Web Sites Lack Credibility with Search Engines. Be Patient.

no search engine rankingsFor small businesses, one of the biggest problems with brand new web sites is that they have no credibility in the eyes of search engines. And that's not good for SEO.

Sure, you can get a domain and make the web site and be live on the Internet.

Congratulations.

You know about the web site.  Your employees know about the web site.  Your best friend may even know about the web site.  But the world doesn’t.

You may as well be invisible.

You can’t exactly pay off Google or Bing and get them to take you seriously.  It’s just a matter of time.  Everyone wants to know how much time.  It really seems to vary.  It depends on the competition.  Your web site structure in content will have an effect as well.

More than anything, you need activity for SEO to really pay off.  You need to start generating visitors.  You need to start collecting links. … Read more

SEO Professionals Are Confident about Their Abilities

SEO professionals believe they have a good handle on search engine optimization. Judging from a MarketingSherpa study, they seem pretty confident about the success they're having in the B2B space.

The following looked at the "Effectiveness of SEO Tactics for B2B," according to 1,530 B2B marketing professionals.

seo professionals

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Do You Really Trust Your Web Site Designer?

I realize web design can be very subjective - kind of hard to fault a web site when it's succeeding on many levels and switching some elements won't make a huge difference one way or another.

On the other hand....

I'm seeing way too many businesses that are totally misled by their web site designers. Sure, they have some nice colors. But they're really failing all over the place. No phone number (always a huge thing for me). No calls to action (not even a "Learn More" about a major service). Horrible messaging (what is this business all about anyway?).

I guess the companies - and not just the web designers are to blame. The business owners get very involved in projects and lend all of their design expertise to the final web site. I guess that was sarcasm. How much experience to business owners really have designing web sites. Do they have a clue about web standards?… Read more