Business owners have huge opportunities when it comes to online marketing, including SEO for small businesses. Many things have changed with the Internet over the years. But some aspects of the Internet haven’t faded away; they just show up in different ways.
One of the most powerful realities of the Internet is your ability to market directly to people who want what you sell. It used to be that you had to knock on doors, take out an ad in the yellow pages or buy a radio spot. In all of those cases and more you had to hope someone would care about your offer.
With the Internet, people actually declare their interest and hunt for the help they need. They may start with a keyword phrase and that bodes well for search engine optimization and paid search.
But some people find their way to you simply by exploring other areas of the Internet.… Read more