I'm pleased to be a new contributor to the Content Marketing Institute blog. My new post, "12 Tips for "Keyword Selection to Guide Your Content Marketing SEO,"
In the last 15 years, I've looked here, there and everywhere for good keywords for clients, but I think it's the selection, not the research that is the toughest part.
You can find a ton of potential SEO keywords, including a good set of contenders. But how do you choose the ones that will make a difference with search engine optimization?
The piece goes into detail on a dozen different considerations - everything from how you're already ranking for the keyword to seeing whether efforts to optimize an SEO keyword phrase inspire related other keywords to do well. When you optimize for one critical keyword, the content updates impact other words too.
Internet professionals often say people shouldn't get fixated on search engine rankings - that it's all about getting the right traffic and conversions.… Read more