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Business owners have huge opportunities when it comes to online marketing, including SEO for small businesses. Many things have changed with the Internet over the years. But some aspects of the Internet haven’t faded away; they just show up in different ways.
One of the most powerful realities of the Internet is your ability to market directly to people who want what you sell. It used to be that you had to knock on doors, take out an ad in the yellow pages or buy a radio spot. In all of those cases and more you had to hope someone would care about your offer.
With the Internet, people actually declare their interest and hunt for the help they need. They may start with a keyword phrase and that bodes well for search engine optimization and paid search.
But some people find their way to you simply by exploring other areas of the Internet.… Read more
It’s important to expand your content and develop links to your website. Generate interest in your website and those visitors will help catch the attention of search engines.
You have another weapon that can help you in the long run. Buy an existing domain. It’s worth the investment. Why would you buy a domain if you already have one with your website? For starters, the domain you have is brand new. It hasn’t had a chance to build up credibility with the search engines. They are more likely to rank a web site that’s been around awhile (and that they are familiar with) than a brand new website on the market.
So how does this work? Like anything else, it’s not necessarily easy and it’s not necessarily a sure thing. You want to target domains they have been around for a few years. … Read more
Of course you don’t need an advanced engineering degree to figure out SEO. And I would be a fool to suggest that some small businesses have managed quite well without a consultant.
But let’s face it. Small business owners are so busy with their core services and products that they don’t have the time for the interest to learn more about the SEO. Sure, they made no that SEO involves keywords and page titles. But internal linking maybe a foreign topic to them. Strategic link building may be something they just don’t understand. In other words, the knowledge gaps are undeniable.
I meet with prospects and new clients all of the time who willingly acknowledge that they are in the dark when it comes to SEO. … Read more
You'll want to get a copy of my new book, "Stop Wishing. Start Winning. How Small Businesses Can Win Big with Online Marketing."
Although it will be packed with practical advice for small businesses, it will also include a series of challenges.
For example, small business owners and executives often either neglect online marketing or they throw money at it with little or no strategy in mind.
Hey, I'm all for giving Google money through AdWords. Spend money to make some money.
But should companies really be spending $2,000 a month just so their web site visits look higher and the phone seems to ring a little more? Where are the ads pointing and what's really being measured?
I will cover all sorts of topics, including keyword selection, SEO basics, paid search, local search, news releases, copywriting, domain selection, web design, micro sites, blogs, other social media, how-to guides, studies, Google Analytics, online video, link building and email marketing.… Read more