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SEO Isn’t Rocket Science, But Businesses Still Ignore It

seo rocket scienceI am so annoyed with people who go around saying that search engine optimization is “not rocket science” and that you don’t need a consultant to help you with SEO.

Of course you don’t need an advanced engineering degree to figure out SEO.  And I would be a fool to suggest that some small businesses have managed quite well without a consultant.

But let’s face it.  Small business owners are so busy with their core services and products that they don’t have the time for the interest to learn more about the SEO.  Sure, they made no that SEO involves keywords and page titles.  But internal linking maybe a foreign topic to them.  Strategic link building may be something they just don’t understand.  In other words, the knowledge gaps are undeniable.

I  meet with prospects and new clients all of the time who willingly acknowledge that they are in the dark when it comes to SEO. … Read more

New Online Marketing Book for Small Business Owners. Pre-order Today

online marketing book for small businessesYou'll want to get a copy of my new book, "Stop Wishing. Start Winning. How Small Businesses Can Win Big with Online Marketing."




Although it will be packed with practical advice for small businesses, it will also include a series of challenges.

For example, small business owners and executives often either neglect online marketing or they throw money at it with little or no strategy in mind.

Hey, I'm all for giving Google money through AdWords. Spend money to make some money.

But should companies really be spending $2,000 a month just so their web site visits look higher and the phone seems to ring a little more? Where are the ads pointing and what's really being measured?

I will cover all sorts of topics, including keyword selection, SEO basics, paid search, local search, news releases, copywriting, domain selection, web design, micro sites, blogs, other social media, how-to guides, studies, Google  Analytics, online video, link building and email marketing.… Read more

New Web Sites Lack Credibility with Search Engines. Be Patient.

no search engine rankingsFor small businesses, one of the biggest problems with brand new web sites is that they have no credibility in the eyes of search engines. And that's not good for SEO.

Sure, you can get a domain and make the web site and be live on the Internet.

Congratulations.

You know about the web site.  Your employees know about the web site.  Your best friend may even know about the web site.  But the world doesn’t.

You may as well be invisible.

You can’t exactly pay off Google or Bing and get them to take you seriously.  It’s just a matter of time.  Everyone wants to know how much time.  It really seems to vary.  It depends on the competition.  Your web site structure in content will have an effect as well.

More than anything, you need activity for SEO to really pay off.  You need to start generating visitors.  You need to start collecting links. … Read more

SEO Professionals Are Confident about Their Abilities

SEO professionals believe they have a good handle on search engine optimization. Judging from a MarketingSherpa study, they seem pretty confident about the success they're having in the B2B space.

The following looked at the "Effectiveness of SEO Tactics for B2B," according to 1,530 B2B marketing professionals.

seo professionals

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