12 SEO Keyword Selection Tips for Search Engine Optimization – New Post at Content Marketing Institute

content-marketing-instituteI'm pleased to be a new contributor to the Content Marketing Institute blog. My new post, "12 Tips for "Keyword Selection to Guide Your Content Marketing SEO,"

In the last 15 years, I've looked here, there and everywhere for good keywords for clients, but I think it's the selection, not the research that is the toughest part.

You can find a ton of potential SEO keywords, including a good set of contenders. But how do you choose the ones that will make a difference with search engine optimization?

The piece goes into detail on a dozen different considerations - everything from how you're already ranking for the keyword to seeing whether efforts to optimize an SEO keyword phrase inspire related other keywords to do well. When you optimize for one critical keyword, the content updates impact other words too.

Internet professionals often say people shouldn't get fixated on search engine rankings - that it's all about getting the right traffic and conversions.… Read more

SEO for Small Businesses: Take the Plunge

Business owners have huge opportunities when it comes to online marketing, including SEO for small businesses. Many things have changed with the Internet over the years. But some aspects of the Internet haven’t faded away; they just show up in different ways.

One of the most powerful realities of the Internet is your ability to market directly to people who want what you sell. It used to be that you had to knock on doors, take out an ad in the yellow pages or buy a radio spot. In all of those cases and more you had to hope someone would care about your offer.

With the Internet, people actually declare their interest and hunt for the help they need. They may start with a keyword phrase and that bodes well for search engine optimization and  paid search.

But some people find their way to you simply by exploring other areas of the Internet.… Read more

Buy Domains to Boost SEO, Search Engine Rankings

domain keywordsAs a new business with the new domain, you can’t expect to rank well on search engines anytime soon.

It’s important to expand your content and develop links to your website.  Generate interest in your website and those visitors will help catch the attention of search engines.

You have another weapon that can help you in the long run.  Buy an existing domain. It’s worth the investment.  Why would you buy a domain if you already have one with your website?  For starters, the domain you have is brand new.  It hasn’t had a chance to build up credibility with the search engines.  They are more likely to rank a web site that’s been around awhile (and that they are familiar with) than a brand new website on the market.

So how does this work?  Like anything else, it’s not necessarily easy and it’s not necessarily a sure thing.  You want to target domains they have been around for a few years. … Read more

SEO Isn’t Rocket Science, But Businesses Still Ignore It

seo rocket scienceI am so annoyed with people who go around saying that search engine optimization is “not rocket science” and that you don’t need a consultant to help you with SEO.

Of course you don’t need an advanced engineering degree to figure out SEO.  And I would be a fool to suggest that some small businesses have managed quite well without a consultant.

But let’s face it.  Small business owners are so busy with their core services and products that they don’t have the time for the interest to learn more about the SEO.  Sure, they made no that SEO involves keywords and page titles.  But internal linking maybe a foreign topic to them.  Strategic link building may be something they just don’t understand.  In other words, the knowledge gaps are undeniable.

I  meet with prospects and new clients all of the time who willingly acknowledge that they are in the dark when it comes to SEO. … Read more