Of course you don’t need an advanced engineering degree to figure out SEO. And I would be a fool to suggest that some small businesses have managed quite well without a consultant.
But let’s face it. Small business owners are so busy with their core services and products that they don’t have the time for the interest to learn more about the SEO. Sure, they made no that SEO involves keywords and page titles. But internal linking maybe a foreign topic to them. Strategic link building may be something they just don’t understand. In other words, the knowledge gaps are undeniable.
I meet with prospects and new clients all of the time who willingly acknowledge that they are in the dark when it comes to SEO. … Read more