I'm very impressed with an entrepreneur I met last month. She picked the perfect domain, developed a decent website and became an expert in her industry. The information she shares is exceptional. She targets a specific audience.
Great so far.
The problem is that it's a reasonable website - not a great one. Fortunately, she's open to a new design and knows that she needs to improve the Information Architecture.
In other words, she's willing to recognize what she doesn't know and get help with website development and online marketing. She made some good choices with WordPress and sensible plug-ins. Now she's clarifying what skills she has and how she should make the best use of her time while relying on professionals to tackle what she can't handle.
Other entrepreneurs try to pull off everything. They read every book, register for every webinar, attend conferences, etc. Gaining knowledge is fine I guess.… Read more