Social Media

New Social Media Marketing Study Makes Me Wave Caution Flag

I really like Social Media Examiner. Founder Michael Stelzner and his team create tons of outstanding content. Weighed carefully, the insights can be invaluable for any professional working in social media.

The problem is that social media is only one of many tools that small businesses can use to generate more leads and sales. Nurturing an e-mail database is a must. Creating and updating a reasonable web site is essential. You can always dive into paid search, SEO and link building as well. Where are you hunting for that next customer online?

Social Media Examiner just released the "2014 Social Media Marketing Industry Report," a comprehensive resource with 50 pages of analysis and charts based on a study of 2,800 marketers.

Get the social media study.

But I think it's a good time to wave the caution flag because marketers and small business owners can get caught up with the excitement of social media without thinking through whether it's a good fit given their resources and priorities.… Read more

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Free Blog, Set Up – Jim Kukral

My good friend Jim Kukral seems to find countless ways to give free advice - from emails to phone calls and webinars to speaking at conferences.

Now he's offering a free blog set up for people who need to establish a blog presence. He's the real deal if you're in the market for a blog - and want it to look right for your needs.

Learn more about low-cost hosting and his FREE Blog Builder Program.

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Web Marketing Strategy – Social Media

You can do a lot with social media, including:

  • Establish a Facebook profile
  • Maintain Facebook with the latest news
  • Establish  blog with the company branding
  • Update blog with on a regular basis
  • Establish LinkedIn profile
  • Create a Twitter account
  • Post to Twitter, follow others on Twitter

You can make the most of your social media efforts by identifying the types of people/companies that you want us to focus on.

In addition, you can:

- Promote social media among employees;  invite them to Like/Follow on your business on Facebook
- Ask employees’ family and friends to Like/Follow
- Invite customers to follow your business on Facebook
- Ask employees to establish and update Linked In profiles so they link to your business

Social media opportunities for your web marketing strategy:

Social Oomph
Objective Marketing
Buddy Media
Social Mention
Popular Media
Social Meter

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Website Marketing Strategy – Blogs

In Aisle #7 of my series, "SEO Is NOT a candy Store," I look at the undeniable value of blogs.

Blogs are great way to add content your website and support your website marketing strategy.

You can be topical, clever, have some fun, or be informative.  It’s up to you.  One of the best things about blogs is that they get indexed faster than regular pages.

If you’re trying to compete on search engine rankings, adding blog posts is a great way to support your strategic keyword phrases.

With WordPress, for example, you can use the SEO All in One Pack to control your settings.  The plug in is a neat feature that allows you to stipulate a unique, keyword-rich page title that is different from the page header.  If you have a blog, it’s also a wonderful way to establish or reinforce your expertise.

A blog basically says, "I’m an expert.… Read more

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Online Marketing Firm – New Guide with 25 Tips

At World Synergy, I put together a new guide for marketers.

The guide, "25 Ways to Succeed with Online Marketing," is available for free. Yep, no charge.

Download it here.

I've been doing online marketing for 13 years now. I picked up some great ideas and developed some of my own. They're all packed into this practical online marketing guide.

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