SEO

SEO Page Titles: Learn How You’re Shortchanging Your Online Marketing Potential

Some marketers are too shortsighted when it comes to their SEO page titles.

They make tons of assumptions and mistakes, including what keywords they use (or don't use), where they place the keywords and how many characters they should target.

Get the truth about your options with my new Content Marketing Institute article, "SEO Page Titles: 15-Point Checklist for B2B and B2C Brands."

For years, online marketers and SEO specialists talked about the 72-character limit. Two years ago, Google updated the design of search engine results pages. So the new "rule" became 55-60 characters.

But what does Google say? Absolutely nothing. Does that mean if you write words that fill 75 characters that it's a waste of time? Hardly. Words in an SEO page title do affect search engine rankings. There is nothing magic about that 55th character.

Check out the SEO article.

seo page titles for b2b and b2c brands

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[Study] Big Companies Shortchange Themselves with SEO and Content Marketing

seo content marketing mistakes by big companiesBig companies have all of the resources they want, but they still miss the ball with SEO and content marketing.

Get the details with my new study, "Big Businesses Fall Short with SEO and Content Marketing."

Yes, they enjoy choice rankings. The problem is that they're missing out on thousands and sometimes millions of visitors because they don't rank high enough for some keyword phrases.

I focused on the Fortune 100 and found that they fall to the second page of Google 19.4% of the time on average for the top 500 most searched keywords and phrases for each of their websites. They also rank near the bottom of the first page of Google for many search terms.

All they need to do is make decent content to rank higher. Fortune 100 and other large enterprises have considerable authority on the Internet with their old domain names, inbound links and large websites.… Read more

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Free Guide: Are You Wasting Your Money on SEO?

seo-waste-money-roiAre you about to blow some cash on SEO? It's time to rethink if you're going to make the right decision. It might make perfect sense or your choice could be a colossal mistake.

Get my new guide, "Are You Wasting Your Money on SEO?" today and explore 10 aspects of SEO before you spend a dime on this outstanding marketing opportuity.

The SEO resource touches on diverse SEO topics, including:

– Misconceptions about the ways SEO is or isn’t tied to web development
– Impractical keyword phrase choices
– How to regard SEO in light of other outstanding online marketing efforts
– Why SEO still isn't a one-time activity
– Sizing up the SEO expertise
– Understanding the scope of a project

Quite frankly, search engine optimization can be a waste of money. If any of these 10 perspectives and situations applies to you, it may be time to hold onto your cash and use it for something else.… Read more

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Time to Switch to HTTPS for SEO Like Google Says?

I really like the comprehensive nature of this article on the HTTP vs. HTTPS debate for SEO now that Google says web sites that make the switch could see a rankings boost.

See: "The Big List of SEO Tips and Tricks for Using HTTPS on Your Website."

"The degree of the boost is relative. You might not even see an impact - or rankings could drop.

In most cases, I'd still recommend avoiding the HTPPS because of risks with rankings and the fact that any ranking gains could be nominal. Plus, the article notes that your web site configuration could trigger some browsers to post a warning to visitors.

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