CMS Tips from a Web Site Marketing Company

You have to wonder about those Content Management Systems.

In Aisle #8 of my series, "SEO Is NOT a candy Store" I look at major issues you can encounter with a CMS.

CMS technology can be a delight to any web site developer.  And why not?  It sure makes it easier to start and manage a website.  But how likely is it that creating and a website is the only objective as a business tries to market on the Internet?  Several other factors should not be neglected.  A key one is search engine optimization.

People implement a CMS and they are hurt by their own ignorance.  You might think a CMS will help you rank with search engines (it can), but in reality they can actually hurt you.  If you don’t want a CMS  to work against you, learn what you’re going to play went before you get too involved.

For example search engines may not be able to find all of your pages because of the way that the CMS works. … Read more

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Online Search Marketing – Link Building Tips

World Synergy just released a handy how-to guide, "22 Link Building Tactics to Boost Web Site Traffic." It details what to do to get other web sites to link to yours.

If you don't know by now, search engines put a lot of stock in link building. When they decide how well a web site will rank among the results, link building is a huge factor. It has tremendous influence in what you can do with online search marketing.

Why? Think of it as a vote of confidence. If you get a link from Aunt Carla's flower shop, that might be a vote. If you get a link from a relevant industry directory, that might be a 100 votes.

Here are some of the link building tips in the free guide:

Form strategic business link partnerships.
It's the real deal. World Synergy isn't talking about those silly link collections where people link to one another regardless of what they sell.… Read more

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Ultimate SEO Keyword Selection Guide

It's funny - or maybe not so funny - how people choose keywords. They research some possibilities and run with them without keyword tricks. I mean, seriously, how can you choose keywords just because you like them? It's like marketers turn a blind eye to the competition and their web site's own deficiencies.

I created the Ultimate SEO Keyword Selection Guide to help marketers pause and consider the most critical factors that should influence keyword selection.

"I want to rank #1 on Google" should not be the primary selection criteria. My guide covers 15 of the most important variables. And best of all, it's FREE.

Don't just rely on online tools to make your keyword choices. Weigh all of the facts, including your capacity to build content in the future. Do you have a knack for link building? It's going to come in handy if you want any shot at ranking for the keyword phrases that captivate you.… Read more

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Web SEO Tools – Tips that Matter

I put together a handy list of 13 activities that can ruin any SEO program.

Check out the piece at Web Pro News called "13 Ways to Sabotage Your SEO Opportunities."

Of course, there is always the big one - ignoring SEO during a website development project. Dumb. Dumb. Dumb.

But there are a dozen other topics as well. There are lots of Web SEO tools available on the Internet. The article may not be a calculator or a subscription service, but it has more than food for thought.

At times I'm a little blunt, a little unorthodox. That's my style. More and more, I just want to tell things like they are. One of the 13 is about business owners. If a web site has failings, if the business kind of messed up, maybe it's time to admit the error in judgment and dig team (financially) to remedy the situation.… Read more

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SEO – Your Web Site May Lack the Right Stuff

You could call it a lot of names, but the bottom line is that your web site may not have the right stuff to succeed with SEO.

I call it VIABILITY, Aisle #5 in my new series, "SEO Is NOT a Candy Store," which explores the nuances and complexities of SEO.

How viable is your web site? Is it ready for SEO?

SEO is a lot of things, a ton of text, link and programming factors that can lift web sites from the depths of oblivion to the top of the rankings in days, weeks or maybe a year or more. Not every web site needs every element of SEO. And the degree of each technique can vary greatly.

In my latest video, I identify leading indicators that reveal what kind of shape a web site is in and how it stacks up against the competition.

The sad truth is that web sites continue to be produced without SEO in mind, costing businesses untold sums of money.… Read more

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