I cover 20 key tips in a new piece I just did for Content Marketing Institute:
20 of the Best SEO Tips for Keyword Rankings and Google in 2020
At the end of the day, backlinks that matter the most. Sure, you need quality content. But well-written text doesn't guarantee top Google rankings for your favorite keyword phrases.
My CMI article looks at:
- Ranking factors
- BERT, the natural-language-processing algorithm
- SEO complications and opportunities related to changing SERPs
- E-A-T (expertise, authoritativeness, and trustworthiness)
- One-and-Done Syndrome
- and more...
The article cites several studies, including this ranking factors survey by SparkToro:
I mention SparkToro data in Tip #5 as well:
Don’t expect relief from buried organic pages on search engine result pages (SERPs)
A No. 1 organic page ranking is not necessarily a cause for celebration or a traffic increase. In the past few years, I’ve seen website pages with high rankings lose traffic.… Read more