Online Marketing

Marketers: Don’t Blow Off the SEO Content Map

seo content road map for marketersI hear crickets every time I talk to prospects and marketers about an SEO content map.

I'm not sure why it seems like such a foreign topic to many people.

If you are going to invest time and risk money on SEO, wouldn't you want to face the facts and see what's going on with your content?

An SEO content map isn't just a list of your pages. Hopefully you already have that in hand.

Add different sets of data to broaden your perspective while sizing up the condition of your content.

You should include the following in an Excel document:

  • Existing page title (near the meta data)
  • Meta description
  • Header (like what's in the H1)
  • Nature of the content - who you're targeting
  • Amount of content (number of words)
  • A possible target keyword phrase
  • Whether the main images have alt tags and are named with reasonable words with dashes
  • Other notes

It not too much of a time burden for a small site.… Read more

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The Strange World of SEO Page Titles

how to use SEO page titles for online marketingLife is a little strange for search engine optimization (SEO) professionals when it comes to SEO page titles.

Time and time again, I meet with potential clients who get confused about SEO titles and page headers.

People love to call post and page headers "titles" and I can't blame them. But then I call SEO titles by their name - "titles." We always sort that out from the start.

Here are 3 other tangled issues you will face once you get past the language issue.

1. Page titles with navigational words often aren't effective.

Sure, they can contact keywords, but they are not optimized with the right keyword phrase or phrases that your page can rank for on search engines.

2. Overloading SEO page titles with keyword doesn't work.

It's widely known that you can cram in 70 characters (including spaces) in an SEO title. But should you? Not always.

Go with your main keyword or keywords and occasionally add more and see if testing proves it's worth having the extra words.… Read more

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SEO Tools, Keywords and “Ugly Baby” Web Sites – My Content Marketing 360 Interview

cm-360I recently had the privilege of being interviewed about SEO for the Content Marketing 360 Radio Show, a production of Next Stage Media Group.

Chatting with Host Pamela Muldoon, I covered many aspects of SEO - from content and keyword development to thought leadership for content marketing and web site design.

Web site design is one of my favorite topics. It's so easy for business executives to plow ahead with their web projects without any regard for SEO.

Today I met with an owner launching a web site for a new service (I get to be involved with the project even as the web site structure is being planned). Tomorrow I meet with a company that's blessed with several sites. As they decide how to make the most of them, they've turned to me for SEO guidance.

Here's an excerpt from Content Marketing 360 radio Show Interview:

Mike: So we talked a lot about keyword research, but getting your house in order.… Read more

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Small Business B2B Call to Action Checklist

Our "Small Business B2B Call to Action Study" includes a handy checklist that small businesses can use while making improvements to their web sites.

Check out an excerpt of the small business resource covers more than 30 conversion ideas and suggestions, including:

  • "Contact Us" in the navigation
  • Contact page
  • E-mail addresses
  • Phone numbers
  • Response forms
  • Overall design
  • Content
  • Logo
  • Navigation
  • Call to action "above the fold"
  • Industry guides
  • Studies
  • Videos
  • Webinars
  • White papers
  • Specials offers
  • eCommerce
  • Coupons
  • Specials
  • Text call to action
  • Collections of resources
  • Corporate Brochures
  • Demos
  • Detailed case studies
  • Interactive tools
  • Newsletter sign ups
  • Social Media/blogs
  • Social media profiles
  • Meta descriptions

Preview the checklist with this excerpt.

small-business-checklist

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Online Marketing Study: Small Businesses Often Don’t Get It Right with Calls to Action

small-business-b2b-studyI'm pleased to release the "Small Business B2B Call to Action Study," which is presented by Small Business Trends.

Our team looked at 200 U.S. small businesses and discovered that they drop the ball with call to action opportunities at every turn.

Get this: 96% don't include any major thought leadership offers. That's right, their home pages don't include any industry how-to guides, white papers or similar reports. What did we see? Sometimes they created PDFs with lists of capabilities.

It's not that they didn't try. Yes, small business web sites have phone numbers, but often they are tough to find. They include "Contact Info" among the navigation options. But the companies rarely make any effort to help it stand out. They hardly ever reference or link to social media profiles.

Download your FREE copy today.

Plus, you can get a free bonus resource: the "Small Business B2B Call to Action Checklist." It offers tips and insights on over 30 web site call to action opportunities and design considerations.… Read more

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