Online Marketing

New Content Inc. Book from Joe Pulizzi Is Great for Entrepreneurs

content inc book for entrepreneurs by Joe Pulizzi

If you’re starting a business or just want to make yours better, check out Content Inc., the latest book by content marketing pioneer Joe Pulizzi.

Joe, founder and CEO of Content Marketing Institute (CMI), packs in a ton of advice, examples, detailed case studies and numerous resources over 300 pages.

I do help Joe and his team with some search engine optimization strategies. His book includes a section I contributed on keyword selection tips and tools (it originally appeared as a CMI blog post).

I’d be recommending Content Inc. regardless of my role with CMI. It’s comprehensive, thought-provoking, and easy to follow.

Clearly worthwhile for any business regardless of age, Content Inc. follows six steps that Joe identifies for startups:

  • The “Sweet Spot" – intersection of your unique competency and personal passion
  • Content Tilting – adjusting that sweet spot to where there isn’t any or much competition
  • Building the Base – starting with the best channel to share content
  • Harvesting Audience – using social media and SEO to attract and convert one-time visitors
  • Diversification – pursuing diverse channels
  • Monetization – knowing when to begin charging for products and services

You’ll want to dive into specific sections like e-mail marketing and what Joe calls the “subscriber importance hierarchy.” Joe, while noting that each subscriber is not equal in value, provides practical advice about how to attract subscribers.… Read more

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Content Marketing World 2015 – Early Bird Conference and Event Pricing

You can save up to $405 by registering for Content Marketing World 2015 through Feb. 28th.

The event isn't until September (September 8-11), but the Early Bird registration incentives are in full effect for Content Marketing World.

The featured keynote speaker will be John Cleese, the famous, comedian, actor and a business motivator. You know him from several movies and Monty Python’s Flying Circus.

In lecture settings, Cleese brings his award-winning series of videos to life. Over the decades, he has written, produced, directed and starred in great films. He received an Oscar nomination for best screenplay for A Fish Called Wanda.

The largest content event in the world will feature a diverse lineup of 80 speakers - plenty of topics to explore.

Register today:

You can learn:

  • How to shape content marketing strategies
  • How to manage your team
  • How to focus on quality, not just quantity
  • How to ensure that your content is visible on natural search results
  • How to measure your content marketing efforts

Get more info, but don't forget to take advantage of Early Bird pricing.… Read more

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Web Site Design Questions for Clients and Online Marketing

Online marketers and their clients can both benefit from an initial planning document that can support any web development project.

For your next web site design, check out these questions that may help you think of other online marketing questions that should be answered before you get too far into the work.

Getting Started

What is your budget?

What is your timeline?

Who will approve web site design and final version before going live?

How quickly can your company make key decisions during the web development process? A day? Two days? A week?

In a few sentences, please describe your business.

What motivated you to create a new web site or redesign an existing one?

What are the main purposes of your web site?

  • Lead generation
  • Online sales
  • E-commerce
  • Branding
  • Customer support
  • Online community
  • Are you able to accept credit cards?
  • If so, is your web site PCI compliant?

What is your tagline?… Read more

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Marketing Study: Time for More Digital Transformation

I'm intrigued with the phrase "digital transformation," which is promoted by the Altimeter Group in its new study, "The State of Digital Transformation."

Basically, it sounds like companies can succeed on multiple levels when they seriously explore how they're marketing and make adjustments to connect with customers who are at different engagement levels. But it's not simply a matter of diving into a new marketing channel. The decisions will involve some kind of culture change (e.g. revised individual roles and team tasks).

The Altimeter Group defines digital transformation this way:"To focus our initial research, we defined digital transformation as a movement under a customer-centric lens:  The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle."digital-transformation
Too often, businesses seem stuck in the same practices and marketing channels, ignoring opportunities like e-mail marketing and SEO.
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SEO Guide: Learn When Search Engine Optimization Is a Waste of Money

seo-waste-money-roiPeople sure have strange notions about how search engine optimization (SEO)  is supposed to play out in their businesses.

The truth is, SEO can be costly with nothing to show for your expense.

Get my free guide, “Are You Wasting Your Money on SEO?” to learn what you should consider before dishing out precious cash for a strategy that may not pay off.

Get the guide today.

If you're planning to attend Content Marketing World, you should add on my half-day, pre-conference SEO workshop: “Planning, Refining and Measuring SEO for Content Marketing.” I will explain how to shape and a measure search engine optimization in light of content marketing.

Register for Content Marketing World (mention MurrayCMW and get $100 off of the conference fee):

Obviously SEO is still a viable option for businesses – from the small business owner forced to wear many hats to large corporations.… Read more

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