David Segal just wrote an extensive SEO online marketing piece about the slimy part of search engine optimization (SEO) called Black Hat.
He called out J. C. Penney for apparently using unscrupulous techniques to game the search engine results, particularly on Google.
Of course, the key players like J. C. Penney executives had little to say about their direct involvement. The piece goes on to say that the company got rid of its consultant. You think?
The story starts out with the odd performance of JCPenney.com web site. Despite fierce competition, it beat out many notable players for everything from “skinny jeans,” “tablecloths.” – plus very specific, offbeat phrases.
As you’ll discover, Google got involved and J. C. Penney was knocked from the top.
The heart of the strategy seems to have involved junk links from thousands of no-name web sites that weren’t relevant in any way.
To the general public, the story may sound fresh.… Read more