Too often, keyword selection can be based on desire or a best guess. But choices should involve many variables and data.
I’m an advocate for focusing on your keyword “sweet spot.” Let me explain. You should assess how well you’re ranking now for keywords and their estimated search volume on Google. You can see Google search data when using Google Ads (ads.google.com) and with tools like SEMrush (semrush.com). Look at how you’re ranking today for keywords in the top 10 positions on Google.
If you don’t have top 10 rankings, you should go for keywords with the lowest monthly search volume – like 10 searches a month. You can always revise your SEO efforts and pursue more competitive keyword phrases down the road.
Hopefully, you have some keywords that are ranking in the first 10 positions with some search volume even if it’s only 10, 20 or more searches per month.… Read more