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54 Content Writing Tips and Tools

If you develop content, you might want to check out my updated and expanded guest post at Content Marketing Institute.

"54 Content Writing Examples, Tools, Tips, and Resources" includes practical advice and a wide assortment of ideas and tools you can use to spark creativity and ensure that you're producing first-rate work.

Suggestions include:

  • Focus on actionable content that someone can use in their lives or jobs right away.
  • Write in first-person or second-person.
  • Be careful with humor, which can fall flat for the reader.
  • Use profanity rarely because it can throw off someone who may wonder why the content includes those words.
  • Don’t be so creative that a reader struggles to detect your main point.

content-writing-examples-tools-tips

 … Read more

SEO Page Titles: Learn How You’re Shortchanging Your Online Marketing Potential

Some marketers are too shortsighted when it comes to their SEO page titles.

They make tons of assumptions and mistakes, including what keywords they use (or don't use), where they place the keywords and how many characters they should target.

Get the truth about your options with my new Content Marketing Institute article, "SEO Page Titles: 15-Point Checklist for B2B and B2C Brands."

For years, online marketers and SEO specialists talked about the 72-character limit. Two years ago, Google updated the design of search engine results pages. So the new "rule" became 55-60 characters.

But what does Google say? Absolutely nothing. Does that mean if you write words that fill 75 characters that it's a waste of time? Hardly. Words in an SEO page title do affect search engine rankings. There is nothing magic about that 55th character.

Check out the SEO article.

seo page titles for b2b and b2c brandsRead more

Rise Above Your Knowledge Deficit with Website Development, Online Marketing

Gain knowledge for web development, online marketing

I'm very impressed with an entrepreneur I met last month. She picked the perfect domain, developed a decent website and became an expert in her industry. The information she shares is exceptional. She targets a specific audience.

Great so far.

The problem is that it's a reasonable website - not a great one. Fortunately, she's open to a new design and knows that she needs to improve the Information Architecture.

In other words, she's willing to recognize what she doesn't know and get help with website development and online marketing. She made some good choices with WordPress and sensible plug-ins. Now she's clarifying what skills she has and how she should make the best use of her time while relying on professionals to tackle what she can't handle.

Other entrepreneurs try to pull off everything. They read every book, register for every webinar, attend conferences, etc. Gaining knowledge is fine I guess.… Read more

[Study] Big Companies Shortchange Themselves with SEO and Content Marketing

seo content marketing mistakes by big companiesBig companies have all of the resources they want, but they still miss the ball with SEO and content marketing.

Get the details with my new study, "Big Businesses Fall Short with SEO and Content Marketing."

Yes, they enjoy choice rankings. The problem is that they're missing out on thousands and sometimes millions of visitors because they don't rank high enough for some keyword phrases.

I focused on the Fortune 100 and found that they fall to the second page of Google 19.4% of the time on average for the top 500 most searched keywords and phrases for each of their websites. They also rank near the bottom of the first page of Google for many search terms.

All they need to do is make decent content to rank higher. Fortune 100 and other large enterprises have considerable authority on the Internet with their old domain names, inbound links and large websites.… Read more

New Content Inc. Book from Joe Pulizzi Is Great for Entrepreneurs

content inc book for entrepreneurs by Joe Pulizzi

If you’re starting a business or just want to make yours better, check out Content Inc., the latest book by content marketing pioneer Joe Pulizzi.

Joe, founder and CEO of Content Marketing Institute (CMI), packs in a ton of advice, examples, detailed case studies and numerous resources over 300 pages.

I do help Joe and his team with some search engine optimization strategies. His book includes a section I contributed on keyword selection tips and tools (it originally appeared as a CMI blog post).

I’d be recommending Content Inc. regardless of my role with CMI. It’s comprehensive, thought-provoking, and easy to follow.

Clearly worthwhile for any business regardless of age, Content Inc. follows six steps that Joe identifies for startups:

  • The “Sweet Spot" – intersection of your unique competency and personal passion
  • Content Tilting – adjusting that sweet spot to where there isn’t any or much competition
  • Building the Base – starting with the best channel to share content
  • Harvesting Audience – using social media and SEO to attract and convert one-time visitors
  • Diversification – pursuing diverse channels
  • Monetization – knowing when to begin charging for products and services

You’ll want to dive into specific sections like e-mail marketing and what Joe calls the “subscriber importance hierarchy.” Joe, while noting that each subscriber is not equal in value, provides practical advice about how to attract subscribers.… Read more