Sure, you've been in business 10 years and you're good at what you do. You have tons of website pages about your range of services and specialties for kids and adults.
1. But sometimes it seems that no one is searching for your services.
Take this example: Google has some public data that suggests people search for "dentist columbus ohio" an average of 1,000 times a month.
But what about "columbus ohio veneers?" Nothing.
And if you're in a suburb like Worthington, Google claims there are 50 searches for "dentist worthington ohio."
2. People do search for words even when Google claims they're not.
The fact is, someone could search for "Columbus root canal prices." And if your website addresses that, you might want well and get a new patient. And while you collect your money, Google will show that no one is searching for that keyword phrase.
How can that be?… Read more