The No. 1 thing you can do is give yourself a reality check. What skills do you have? What talent are on your team? Can you afford an outside consultant? Do you know your sweet spot? That's where you need to first focus your limited budget.
Sure, we offer a ton of services. But we're also interested in helping small businesses get the perspective they need before they commit much money. Most agencies will ask clients to sign a contract before sharing their insights and knowledge. Not us. Contact us anytime or learn more about Mike Murray's book and our approach toward ROI.
We almost hate to say it, but sometimes businesses waste their money on SEO. Marketers and other business executives sometimes have the wrong expectations or other priorities. Or, they get started and pull the plug on SEO too soon.